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The flourishing tourist and resort industry in the Poconos can be attributed, in part, to the area's splendid mountains, streams, and forests. But the timeless appeal of nature was matched, and even surpassed, by the resorts' ability to redefine themselves. In the mid-nineteenth century, William Cullen Bryant depicted the Pocono region as a hunter's delight, describing abundant game and sublime landscapes. The Victorian era, however, brought genteel carriage rides and croquet; later, specialized ethnic resorts catered to the minority populations of Philadelphia and New York; and in the 1940s and 1950s, the Poconos earned its reputation as a honeymoon paradise. This evolution continues today: the land of romance has given way to the ski resorts and water slides enjoyed by today's vacationing families.

Poconos resort owners and innkeepers have long recognized the cutthroat competition inherent in the vacation business. Early on, they realized that they were vying not only with each other but also with other resorts-first in the Catskills and on the New Jersey shore, and then in Florida, in the Caribbean, and even in Europe. Better in the Poconos illustrates the strategies by which resorts in northeastern Pennsylvania responded to these market forces. They were compelled to provide superior service and amenities as well as novel amusements and activities for their guests. In the latter half of the twentieth century, for example, "super-resorts" started to supplant the old hotels: the new resorts could offer year-round activities, thanks to the invention of artificial snow. Similarly, honeymoon hotels declined as couples resorts-retreats that boasted such innovations as the heart-shaped bathtub and the Jacuzzi in the shape of a tall champagne glass-emerged on the Poconos scene.